Collaborative Organisation and Form of Collaboration
Qualification and Programme Title
B.A. Digital Media and Communications Full-time
Programme Code
322H
Delivery Location
Campus
Language of Study
English
Length of Programme
3 Year(s)
Accreditations
This programme has no outside accreditations
Aims of the Programme
Digital Media and Communications explores the importance of communication in all walks of human life. It draws together a wide range of disciplinary perspectives to shed light on the many ways we talk to one another – face-to-face conversation, theatre and cinema, news and social media and beyond. It allows students to develop their own interests and passions through module choice, preparing them for life beyond their studies in a range of careers – in journalism, media, creative arts, advocacy, marketing and many more.
BA Digital Media and Communication is designed to prepare students for the world of work. Students will develop transferrable skills, the capacity to think critically about a range of topics, to argue, defend and advocate for their positions in presentations and in written work, and to respond creatively to real-world challenges. In particular, students have the opportunity to study on a number of challenge-based modules, responding to live briefs from local, national and international partners, as well as spending time on placement with one of our local partner organisations in the heritage, social enterprise, creative arts or charity sector.
The programme prepares students for potential careers in areas such as media, journalism, marketing and the creative sector. The programme balances theoretical and practical study with embedded employability opportunities, ensuring that students graduate with the skills and competencies to shape creative and digital agendas in the future.
For semester/year abroad programmes only: Study abroad will provide students with the opportunity to immerse themselves in the society and culture of a foreign country while gaining experience of a different academic environment and way of teaching. The year abroad also provides an opportunity for students to improve their existing language proficiency (where applicable) as well as enhancing their organisation and communication skills and their employability through a proven ability to succeed in a foreign setting.
Programme Outcomes
Students are expected to have Knowledge and Understanding of:
Which will be gained through the following Teaching and Learning methods:
and assessed using the following methods:
1. the diverse forms that human communication takes; its many different modes, genres and styles
2. the role of media and communication in representing and ordering societal relations, at local and global scales, including relations of power and inequality
3. the ways in which forms of media and communication have changed over time, in relation to their wider social, political, economic and technological context
4. the complexity of processes relating to the production, distribution and reception of media and communication
5. the uses of media and communication in the construction of identities
6. the place of media and communication in contemporary professions
7. the key methods used to investigate the properties of media texts, contexts and processes
8. Demonstrate the ability to study relevant topics at an international institution and appreciate the difference between study in the UK and overseas.
Students are expected to have attained the following Skills and other Attributes:
Which will be gained through the following Teaching and Learning methods:
and assessed using the following methods:
1. The ability to critically apply key concepts in media studies and related fields in order to reflect on their own communicative and mediated experience
2. The ability to make critical judgements of media texts and processes, and justify those judgements in relation to the major debates and thinkers in the field
3. The ability to place forms of media and communication in their historical, social and technological contexts, and understand the contributions of those forms to wider social and historical change
4. The ability to carry out independent research projects in dialogue with the academic literature in the field
5. The ability to locate, collect and evaluate sources of data, in accord with appropriate ethical standards and established research practices
6. The ability to understand and reflect on their own aesthetic, ethical and social position in relation to media texts and processes
7. The ability to select appropriate resources for the production of creative work, understanding and reflecting on the affordances of different technologies
8. The ability to critically evaluate and contribute to public debate about media and communication, showing an awareness of a range of ethical, political and aesthetic positions and their relations to wider societal debate
9. The ability to produce and deliver academic and professional assignments, reports, presentations, making use of appropriate technologies
10. The ability independently to use libraries, catalogues, bibliographies and other reference sources and resources of all kinds, both printed and electronic
11. The ability to acquire substantial quantities of complex information of diverse kinds in a structured and systematic way, to sift and organise material independently and critically, and evaluate its significance
12. Information-technology skills such as word-processing, and the acquisition, use and manipulation of data in electronic formats
13. Cross-cultural awareness (ability to understand, communicate effectively and interact with people across cultures)
14. To develop a range of marketable skills including problem solving, communication, patience and perseverance, determination, self-motivation, analytical and study skills through direct interactions with society and institutions in another country. (Future Skills)
